Swee Shapewears, a comfortable and instant slimming solution for women with different body types, is making waves in the Indian lingeriewear segment by creating perfect hourglass figures.
The brand has designed three collections of wardrobe essentials that offer appropriate compression at various strategic points including the rear, thighs and the waist.
Swee’s core strength lies in the fact that its garments are seamless and ‘invisibility’ under fitted.
“We use breathable fabric for extended comfort. The micro massage that our product provides can have a slimming effect in 3 6 weeks’ time. There is a layered gusset for hygiene and the four way stretch provides for a flattering silhouette,” says MD, Swee, Vijay Patel.
“Our core target audience is working women in the age group of 25 45, from Tier I II cities, who have large disposable incomes,” says Patel.
The product, he adds, is a perfect makeover for daily use. The current product portfolio consists of shapewear that provides instant slimming solution for women with different body types.
For now, the brand has three collections: High Compression Gem Shapewear Collection; Hooked Up Seamless Shapewear Collection; and Seamless Shapewear Collection.
“We currently came up plus size shapewear with Hooked Up and Gem Collections. The idea behind introducing the two collections was to deliver the superior quality product to the customers. In order to achieve the quality, we came up with a material which blocks moisture and helps prevent irritation, is skin friendly and durable. The Hooked Up series was brought to give a better grip and support. This would seize every opportunity to wear their favorite designer outfits to adorn and flaunt their beauty,” says Patel.